Top tips for choosing a real estate agent

Ready to sell your home? With my top tips for choosing a real estate agent you can maximise the investment on your property, getting a result you’re happy with.

Your home is likely the biggest asset you will ever own, so you want to make sure you do everything in your power to get a return on that investment that’s right for you. Choosing the right sales consultant is key to achieving that goal. It can be the difference between a good outcome and a great outcome.

When it comes time to sell, putting in some extra effort to find a great sales consultant is worth it.

Aren’t all real estate agents the same? Can’t I just choose the one with the best and biggest ads in town?

The short answer is no. The truth is, different sales consultants specialise in the types of real estate they sell, such as commercial, urban, rural and coastal. They’ll also focus their attention on a particular area. There’s no point engaging the services of an agent to sell your home in a small rural settlement when they focus on commercial properties in the CBD!

Local knowledge wins hands-down

My best piece of advice is: choose an agent who sells properties in your area. There is no substitute for in-depth knowledge of the local market. A good sales consultant will be familiar with the trends in your area and will understand who your ideal target market is and more importantly, how to attract them.

So, where do I start?

Ask around. This is the best place to start when looking for a sales consultant. Neighbours, parents at the local school, family, friends or workmates who live in your area and people who work in local shops are all excellent sources of information.

If any of these people have recently sold a property, ask them about their experience and what they liked or didn’t like about their sales consultant.

Watch prospective sales consultants in action at open homes

Once you have a list of likely candidates, I recommend checking them out when they’re holding an open home. This is an excellent opportunity to see how they interact with potential buyers, ascertain their local market knowledge and to get a sense of their personality.

Meet with several agents before making a choice

After attending open homes to watch your prospective sales consultant in action, you’ll have a smaller list to choose from.

Meeting with each one in person will give you a chance to ask them questions and to see if you feel comfortable with them.

Remember, you are about to enter into a contract with this person that will likely last several months, depending on how long it takes for your property to sell. You need to feel comfortable with the sales consultant you choose.

Choose a great communicator

It’s important to choose a sales consultant with good communication skills. The process of selling a property is something we only do a few times in our lives, and it can sometimes be a confusing one. You need to make sure you choose a sales consultant who can communicate clearly to you so that you understand what is happening with the sale of your home – every step of the way.

Do some background research

I highly recommend doing some research on potential sales consultants. I’ve seen vendors suffer from not doing their homework when it comes to choosing an agent, and I cannot stress this step enough.

The first thing you should do is go to the REA, the Real Estate Authority, which regulates the industry, ensuring everything is above board and that you are protected. Here you can check to see that any potential sales consultant is licenced to sell real estate and whether there are any complaints against him or her.

Ask for references from other clients. Many agents have their own websites where you can easily read testimonials from clients they have worked with recently. Talking to your prospective sales consultant about their experiences with clients will help you get a good picture of how well they are likely to deal with you.

Its time to make your decision!

Now that you’re armed with lots of information about each sales consultant on your list, you can make your decision from a well-informed place. This will give you confidence that you’re on the right track to getting a great result from the sale of your property.

If you have any questions about real estate in Northland or about choosing a real estate agent, contact me today for a no-obligation chat.

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